OStatic

February is a great time to visit Barcelona -- the sights, the culture, the history, and of course, the Mobile World Congress. As an astute mobile enthusiast, you've probably noticed that open source platforms, applications and services are cropping up all over the mobile industry. It's no secret that a few of us here are fond of Funambol, thanks to its cross-platform functionality and community involvement.

At the Mobile World Congress, Funambol will unveil new products to interest mobile users and developers.

When I heard that Funambol was rolling out an open source mobile cloud sync service for mobile VoIP users, I'll be honest -- I wasn't thinking about the open code, or about how much easier it would make contacting people worldwide over a diverse array of devices. I immediately thought of my dad.

He could very well be just like your dad, or mom, or you. He likes gadgets, and if the gadgets beep, flash, or vibrate at a random enough interval to make my mom grind her teeth or clutch her ears, he likes them even more. However, he's got two things working against him -- he's not blessed in the patience department (like my mom, it would seem) and he's got arthritic hands to the point of immobility. As such, his work-issued Blackberry wasn't nearly as useful as his old Palm Pilot when it came to being an electronic memory. It was merely a phone he couldn't dial all that easily.

He was delighted when I showed him Skype, and was flattered when all these young women he didn't know kept calling. The novelty gave way to annoyance when he realized he must know some people on Skype, but finding and connecting with them took patience.

New mVoIP users start with a blank address book, and many mVoIP services can't sync existing contact information from cell phones or other address books. Funambol's mVoIP enables service providers to allow syncing from address books and social networks -- so that an address change made anywhere (say, a contact's Facebook profile or the Funambol web portal) updates all associated devices.

Ah, the open source business model, and the inevitable question that always accompanies its mention -- How can you make money if you give the product away? Then come the raised eyebrows when you mention support and training services. It does work, of course. Any business, whether it makes open or proprietary software products, or noise makers and party hats, needs to diligently think of ways to make its products more useful and appealing to its current -- and potential -- markets.

One of the best ways to do this is to just listen. What are current users (or those who'd like to, but...) asking for? Funambol is no stranger to asking its users how they feel about the business and its services, and seriously considering the feedback that is received. Customer demand is in large part why Funambol now offers hosting services for its commercial Carrier Edition software.

In early October, Lisa wrote about open source mobile push and sync provider Funambol, and its decision to try supporting its services with ad revenue. Lisa felt (and OStatic commenters seemed to agree) that as long as the service was good, and the ads weren't intrusive, it wasn't a bad trade.

Today, Funambol released the results of its user survey regarding its ad funded mobile email service. The survey results echo some of the comments here -- ads that are non-intrusive, relevant, and respect user privacy are acceptable when subsidizing the cost of useful, free applications. It seems targeted ads, paired with the right services, could prove to be a solid market model.