Google's Chinese Diplomacy: Can Google Make a Difference?

by Joe Brockmeier - Jan. 13, 2010Comments (5)

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The company that promised not to be evil took a serious drubbing in 2006 when it decided to censor search results in order to comply with local laws in China. Four years later, Google is having to rethink its decision. Google has made a splash with its new approach to China, but is it enough and the right approach to make a difference?

Google attracted international attention and criticism for going against its own corporate ethics to do business in China. At the time, the company said it hoped that it could "make a meaningful – though imperfect – contribution to the overall expansion of access to information in China." Google may have made some impact, but it doesn't appear that its presence has had any deep impact on access to information in China.

Now the company is re-thinking its presence in China following a "highly sophisticated and targeted attack" against it and more than twenty other companies in an attempt to gather information about Chinese human rights activists.

Google's complaint has reached the ears of the US government and has the Internet abuzz with the implications of the search giant pulling out of China. The company has put a fire under the "global debate about freedom of speech" but will it make any difference?

The immediate impact to Google and the Chinese market will be negligible. According to MarketWatch the company only draws about 1% of its annual revenue from China.

Google leaving China won't impact local users that much either. Google doesn't loom that large in China. The search giant is second to local search engine Baidu in China, though it has been making gains.

Though Google is big, it's not big enough to impact China alone. And its confrontational approach may not go over well with the Chinese government. Especially when other companies like Microsoft are perfectly happy to censor search results in China.

It's good to see Google taking a stand, and doing so publicly. But Google's post referenced "at least twenty other large companies from a wide range of businesses" that were likewise attacked. If those companies continue to do business in China despite violations of their infrastructure to search out information on human rights activists, Google's departure from China will make little difference in the long run.

Joe 'Zonker' Brockmeier is a longtime FLOSS advocate, and currently works for Novell as the community manager for openSUSE. Prior to joining Novell, Brockmeier worked as a technology journalist covering the open source beat for a number of publications, including Linux Magazine, Linux Weekly News, Linux.com, UnixReview.com, IBM developerWorks, and many others.



Mark Hinkle uses OStatic to support Open Source, ask and answer questions and stay informed. What about you?



5 Comments
 

Google is well enough known to users in China- but that may well be a different thing to making money in a comparatively unregulated country.


The fact is that while millions study English, the first preference of many is to search in Chinese. 'Natural' English on many foreign sites is too hard to understand, even for many university English majors.


Many do achieve remarkable levels of English, and do try to do research in English for papers, and a smaller number for other purposes. In doing so it is common that they find foreign sites inaccessible. Not just the well-known 'youtube' or 'Wikepedia' or for along period, parts of the BBC site, but many others too.. sites with no apparent political comment.


The fact is protest is suppressed. Inaccessibility is accepted. The 'harmonious society' rules, and the iron fist is there ultimately to enforce it. It is sometimes commented that ways through the Great Firewall are well-known. In practice, few ordinary users seem to know of them, or have the money to pay for a VPN, for example.


Clearly the Chinese government is maintaining an active policy of information suppression- that includes past and present events and invests heavily in technology, internet police staff and monitoring. Google's stance in opposition to that must be unacceptable to such an authoritarian government.


The question to me is, that with so many more Chinese having contact with the West, and becoming more informed, how long can such misinformation persist? Yet their pride in their country, and the few, like the designer of the Bird's Nest Stadium, recently punched by Chinese police for his part in protest about the collapse of Sichuan schools, and who has had web sites closed, or the computer teacher I met who had his email account and blog closed because of his views expressed therein, are very much in the minority.


Most would be astonished by Jung Chang's 'Mao- the Unknown Story' - yet most educated Chinese are aware of corruption and pollution. However, they are prepared to sacrifice freedoms we take for granted for the sake of progress. As long as that is so, the restrictions will remain.


0 Votes

It is an excellent business idea and must be pursued. It is a win-win situation for all the parties involved.


1. For Chinese government, they get free censorship which is professional and reliable.


2. For Chinese people, the knowledge is coming home to the door step. The information will be censored but they will have access to more organized content.


3. For Google, more customers. There are 111 million people who surf web in China, how would not go out of way to get some more revenue?


I think excellent business idea Google has here !

Heel Tastic


0 Votes

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0 Votes

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0 Votes

The diplomacy has finally end and the Chinese government had to get rid of the super search engine so sad for them


0 Votes
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